Round 2 was about to begin and the entire world was watching in utter suspense. Knowing he couldn’t take George Foreman, the heavyweight champion of the world, head on, Muhammad Ali told his trainer, Angelo Dundee, and his fans that he had a secret plan for Foreman that he had been developing for some time.
As the second round commenced, Ali frequently began to lean on the ropes and cover up, letting Foreman punch him on the arms and body. As a result, Foreman spent his energy throwing punches that either did not hit Ali or were deflected in a way that made it difficult for Foreman to hit Ali’s head.
Once drained of energy, Ali seized the opportunity to strike like a viper and knocked the heavyweight champion of the world out in what has been arguably called “the greatest fight of the 20th century”.
Without strategy, execution is aimless. Without execution, strategy is useless.Morris Change
Affiliate marketing is not easy. Hell, it’s not even simple. There are many gears and cogs that must be accounted for, polished and adjusted and monitored for a campaign to run smoothly. And even when a campaign becomes profitable, there is a level of diminishing returns where the campaign will eventually begin to dry up.
So what do you do? Strategic planning will keep you from becoming one of those many affiliate marketing rockstar success stories that quit their jobs only to go back months later.
I’m going to cover the many elements to consider when launching an affiliate marketing campaign. I’m also going to show you how they interconnect with each other (this shit is comprehensive) so you can launch your campaigns with the odds of winning tipped very generously in your favor. Even if you’ve been rocking out as an affiliate for a while, I’m sure there are still some diamonds you can pocket so read on.
Virtual Private Servers
Ad -> Landing page -> Advertiser/ Offer page
Since you’re going to be using landing pages, you’ll need a service to host your landing pages that can handle high volumes of traffic. A $5.00 shared hosting plan simply won’t cut it for the amount of volume you’re going to be pushing to your landing page. Sending thousands of clicks per day to your “baby gator” shared plan would crash your server and result in a shit ton of lost profits.
A virtual private server can effortlessly handle that amount of traffic without missing a beat. Remember -> strategic planning.
- Register a domain name (that’s related to your preferred vertical/market ie health & beauty, weight loss, survival, gaming etc.) at Namecheap. Get a .info, you don’t really need a top level domain such as .com, .org or .net for landing pages.
- Register for a virtual private server BlueHost (the lowest tier plan should suffice starting out).
- If you choose a tracking software that’s self-hosted, then you’re going to install your tracker on your VPS.
NOTE: This does require a bit of technical sophistication
CPA stands for “Cost per acquisition” or “Cost per action”. Consider CPA Networks an affiliate marketers marketplace for selecting offers in any vertical they’re wanting to undertake.
CPA Networks are essentially lead generation companies for advertisers. The affiliate marketer is paid for whatever “ACTION” they illicit from the traffic they push to the advertisers offer page. The more steps and information the prospect is expected to fork over (like address, credit card info), the more money the affiliate marketer earns (because that kind of traffic is generally harder to convert.
CPA Networks are kind of like the chicken and the egg scenario because while an affiliate marketer does need to start with CPA first (as opposed to CPS networks like ClickBank and Commission Junction), they can also be somewhat difficult to get into. Why? When you apply to an affiliate network, and are accepted, you’ll be assigned an affiliate manager. The role of the affiliate manager is to basically take responsibility for the affiliate in their network as far as offer recommendation, funnel advice, do’s and don’ts, making sure your not violating rules etc.
So this is a person whose time is very valuable and can’t waste said time on an unproductive or rule breaking affiliate.
With ClickBank and Commission Junction, the barrier to entry is non-existent really. There’s no application process and it’s essentially a free for all. Why? Because those networks and ones like them are not just lead generators.
Instead of pure lead gen, networks like these go for Cost Per Sale which means the affiliate only gets paid when the advertiser gets paid.
Some tips on choosing offers in a CPA network:
- Ask your affiliate manager what’s hot right now
- Factor in how old an offer is. It may have already piqued and be on the downturn. You generally want to start pushing offers that are still relatively new.
- Go for offers that pay out less. The reason why is you can get more data from a $2.00 payout vs. a $100.00 payout.
Example: If you were running with a budget of $1,000.00 for traffic, could you get more data and be able to optimize your ads, landing pages, day parting, week parting, etc. from 500 people you’re looking at statistics from, or just 10 people? If you guessed the latter, go take a lap outside in your underwear.
Sure that high payout might look juicy but you’d have to spend a shit ton more money for the data to come back as significant. And it’s the data you get back from running traffic that tells you what moves you need to be making (optimization). In affiliate marketing, data is king.
Please learn from my mistakes. Awhile back I applied to several affiliate marketing companies and received a phone call from an affiliate manager a day later. I knew very well they weren’t wanting to work with n00bz so I lied my fucking ass off. I spoke the lingo, lied about my numbers and everything else I was asked. I might have sounded impressive but I bet he saw right through me. Long story short, I didn’t get in.
You’ll be building lasting professional relationships with your affiliate managers once you get into these networks. Best to start off honest and on the right foot.
If you are fresh and just starting, tell them what you intend to do. What traffic sources you plan to use (Adwords? Facebook? Plenty of Fish?), Tell them what verticals you’re interested in promoting. Tell them your monthly budget, your “cogs” and “gears” you’ve set up along with everything else. Tell them what blogs you’ve been chomping through to learn what you need to. This is the real deal bro, so treat it as such and prepare for it like you’re preparing a business plan to go meet with investors.
Newbie Friendly CPA Networks:
You’re in. Nice. Now you’re cruising the offers or you’ve already selected one after talking to your affiliate manager. Say you picked the Ryan Harper weight loss offer (not real). What now? Now it’s time to drop down and get our hands dirty.
Who’s our demographic? Who’s actually buying the Ryan Harper weight loss program? Let’s form a demographic profile of interested audience.
- Go to Alexa.com
- Sign up for the “Insight” plan ($49.99 /mo)
- Once we’re on that particular plan, we’ll plug the advertisers offer page -> www.ryanharperweightlossplan.com into alexa and see important demographic information about the users who frequent that website such as gender, education, browsing location, age, income, parental status, ethnicity.
- From the data we’re looking at, let’s say our character profile reads:
Browsing Location: Home
Age: 24 – 34 (highest group)
Income: 30K – 50K
Parental Status: Has kids
So from this information Alexa tells us, we can assume a couple things. Most of the visitors to www.ryanharperweightlossprogram.com are probably middle class white females who’ve already graduated and are just starting families. Now do you see how the data begins to look like an actual person?
Armed with this information, you can use images, buzzwords, income levels and parental info etc. in your ads and landing pages to help users self-identify with your message which will ultimately result in higher conversions ($$$).
Spying – Competitor Research
We did a little spying earlier to find out more about our offer’s demographic, now we’re going to do some more spying to find out more about our competition. Remember in my previous post when I said “imitate -> innovate then dominate?” You don’t have to reinvent the wheel when you can make it roll faster (innovation). For now, let’s focus on the imitation aspect of the equation.
Instead of starting our research from scratch, what we can do is stand on the shoulders of the affiliate marketers before us who’ve already shoveled out lots of money testing out colors, headline angles, ad copy, landing page buzzwords, images etc. so we can get a pretty good feel as to what approach we should be taking in our ads and landing pages.
The obvious question then becomes “how do we know which of our competitors marketing the same offer that we should be spying on?” Good question. Here’s a tip -> The longer an ad has been live, it’s assumed that it’s been making the marketer a fair bit of money. If not, the life of the ad wouldn’t be very long.
When it comes to spying on your competition, there are two ways of going about it. Manual spying, and using spy tools.
- Manual spying (FREE)
- Spy Tools ($$$ /mo)
To manually spy on the competition, visit the website that caters to your demographic (I‘ll show you how to do this in the second part), look at the ads and refresh the page to see new ones. Go through their funnel by clicking the ads (take notes) and click through to the offer page. Hell, even sign up if you’re wanting to take note of the advertisers complete funnel.
For the techies out there, if you like your competitors landing page, right click on it and hit “View Source” to see the landing pages raw HTML. Anything you see you’d like to implement as well?
There are reputable spy tools such as What Runs Where and Adbeat but without question, I highly recommend Similar Web. Not only do they offer free, limited, competitor information, but they also have comparable reasonable monthly rates if you decide to take advantage of the in-depth spy information with their premium plans.
In case you missed it in the video, to spy on your competitors using similar web:
- Simply put in the advertisers offer page in the search bar.
- Observe the offer pages click stream (particularly the upstream). Upstream means what sites visitors are on BEFORE going to the offer page. This means that there are ads of our offer on these pages…and they’re marketing very successfully.
- Visit some of the upstream sites and find our offer (Ryan Harper weight loss program) being advertised.
- Observe their ad colors, their angles, the image shots (this tells you very important info about their demographic focus), and click through to their landing page to take further notes. You’re likely to see that the ads and landing pages are congruent in color with the site that the ad has been placed on. This is a marketing technique called “Congruency”. The aim is to make the user of the website feel like the ad is congruent/similar/ a part of the web sites.
Ads servers are where you’ll be uploading your ads/creatives (display). Ad servers allow you to (in real time) send %’s of traffic to your ad(s). Say you have 3, 300×250 ads on a weight loss blog. You can split up the amount of times ad 1, 2, or 3 gets shown. If 1 is fairing better than 2 and 3…you can remove 2 and 3 from the ad server and keep all the traffic funneling to ad 1.
When you upload ads, you’ll see a unique “tag” from your ad server that you will use to give to the person in charge of negotiating deals on your traffic source. Negotiating deals like this is what’s called “media buys”. We’ll get more into traffic sources to conduct media buys further into this post.
I highly recommend using Adbutler. Aside from the price being very reasonable (starts at $9.95 /mo), the price is also scalable to grow with the amount of traffic you bring in. You can upgrade or downgrade your plan anytime.
Track. Everything. As an affiliate marketer, a fair amount of your time will be spent understanding the data from tracking your impressions, open rates, clicks, conversions etc. You can almost suck at everything else involved in affiliate marketing but if you master how to track, read understand data and make intelligent decisions as a result of said data, you’ll be ahead of 95% of the other affiliates out there wondering why they’re not getting conversions and you’re swimming in them.
We don’t live in a perfect world so occasionally you’ll have some misfires and click losses that will result in your numbers not being 100% But 97% and 98% accuracy is still preferable to no tracker at all -> 0% data. The data your tracker pulls, convert them into spreadsheets using Microsoft excel so you can see pie/bar graphs and thus understand the data better from a visual standpoint.
If the tracker is self-hosted (on your VPS), install the tracker on a separate server from your ads and landing pages.
The trackers you use will cost money. I’ve used ClickMeter in the past and loved it. There’s also CPV Labs, Voluum, AdsBridge and a ton more. AdsBridge, like Voluum, is a cloud-based tracker, meaning you won’t need a VPS. Another upside to AdsBridge (or downside, depending on how you view it) is that AdsBridge premium plans allow you to use their pre-done landing pages. This is a handy little perk if you’re not wanting to put the work into learning how to design and code your own…which I highly recommend learning how to do. Some of these trackers cost a one time fee, some low monthly fees and some high monthly fees. You should at this stage do your research to figure out what works best for you.
This is the tip top of where your glorious funnel begins…the almighty traffic source. What traffic sources work? Here’s a pretty big tip you won’t find anywhere else -> They all do…
…but not for every offer. That’s where demographic and competitive research comes in. It helps you make predictions about what kind of sites you should be targeting to advertise on. You can plop an ad on any site but if the demographics of that site aren’t into it, you just flushed that money down the drain. Expensive hard lesson learned right? Let’s minimize those lessons as much as we can. J
What traffic sources should you be focusing on? I recommend small blogs (10K – 100K unique visitors /mo) and websites. Having a portfolio of these sites you’re doing business on can rival having an ad on the home page of www.weather.com or www.aol.com (high rollers game).
Facebook, Google Adwords/Display network and social dating websites are also good sources to advertise on.
If you’re looking for blogs to advertise on, I recommend typing in Google “[insert your vertical here] blog” and cruising the first few pages. Make a list of 10 – 20 sites that match your criteria as possible sources to push traffic on.
There are a couple things you should be looking for in an ideal traffic source:
- Is the site organically ranked? (If so, that means people are looking for it).
- Is the blog littered with ads to where yours would just be another colorful nuisance to the reader? Banner blindness is a big factor you should consider.
- Are the advertisements above the fold?
- Are the advertisements woven into the blog content in a way that makes it look clean and natural?
- Even if the website passes the 1-4, what are the demographics of the website? Your advertiser’s offer you’re promoting might only accept U.S. business but the majority of the traffic sources demographic might be from India or the UK. You can cross check this using SimilarWeb and Alexa
- What’s the bounce rate of the site? If it’s about 50% it might be that visitors are arriving accidentally and therefore aren’t actually looking for the content on the blog
- Are there any advertisements on the blog at all? If not, contact the owner of the site (you can go to WhoIS and put in the site URL to find out contact info if it’s not listed on the site itself) and inquire about advertising on the site. Again, let the person know you are a direct response marketer and are looking to test out their traffic with a scalable budget.
- Another cool trick is instead of the owner putting your advertisement on their site, what you could do is pay them to have a retargeting pixel placed on their site eliminating the need to directly advertise. Instead, whenever they visit the traffic source, your retargeting pixel (cookie) will drop in their browser and your ad will then “stalk” them online when they leave that site and visit other websites such as face book, google, etc. When they click your ad on these sites, direct them to the advertisers offer page (not your landing page). I’ll expound more on this further on.
There are a lot of other factors but I hope you get the general idea. When you’re ready to do business one one of these sites, scroll to the bottom of the site and look for “Advertise with us” or “Contact” and follow through that channel. Ideally, you want to talk to this person on the phone instead of setup the test or buy via email back and forth. The reason why is you could possibly lock them into something cheaper price wise on the phone than you can in an email back and forth.
Remember, if you’re failing where others are succeeding…the traffic source doesn’t suck. You do. Change gears by finding out why and re-approach more intelligently.
Here are a few tips to keep in mind when negotiating media buys.
- Don’t pay the rate card. Always let them know you’re a direct response marketer, not a branding rep.
- Test their remnant traffic first. Ask them how much they’ll charge you to perform a small test on their site before you go through with the buy. If you can get something working from their remnant inventory, then it’s very likely the actual buy will perform well.
- Let them know your budget is scalable. If they ask you what’s your budget, don’t tell them a fixed number. Ideally, your budget can scale if the test and buy is successful.
- Get a 24 or 48 hour out clause if the buy is not successful. Get a 24 or 48 hour out clause in the contract that allows you to pull out of the buy for whatever reason if things are not going as planned.
- Even delivery. You want the impressions to your ad (views) delivered evenly throughout the time frame of your test/buy. If you don’t specify even delivery, then you can blow your entire budget on impressions/traffic in minutes or hours. That means you wasted money on very poor data.
- Frequency capping. Make sure to cap the amount of times a user can view your ad in the beginning. 3 times per 24 hours is okay starting off (3/24)
- Whose numbers? If they want you to upload your ads to their servers (excluding google, face book and other mega social platforms), and go off their numbers for the metrics. Don’t go for it. The ad server serves as a neutral party and you need to tell them you’ll be going off your ad servers numbers. With that being said, you’ll also need to give them access to your ad server to see the numbers accurately. Decide on an acceptable % of variation between their numbers and your own (ie 2%).
You got your ad placed on a traffic source, you got your tracker set up and you’re seeing your conversions through the roof. You’re converting visitors by the minute. To celebrate, you start throwing back shot after shot of Dewar’s with your buds. You stumble off to your bed and wake up 8 hours later. You walk to your computer to check your campaigns stats and what you see grips you with horror.
Your face instantly flushes and becomes ghost-like. You’re mortified at what your witnessing…
…Your servers crashed. Hours ago. Your landing pages are down and potential customers have been flooding to your “404 page not found” landing pages for an agonizing, blood-curdling 6 fucking hours. What do you do? How could this happen? How could you have prevented potentially losing thousands and thousands of dollars in the last 6 hours??
A simple solution would have alerted you of the problem to your phone as soon as it happened.
Pinging. Yep. You can’t monitor your server 24/7 but scripts sure as hell can. What server pings do is run checks to your website(s) every minute, hour, day etc. and if for some reason the ping returns with an error…you’re swiftly alerted.
Unless you’re pretty tech savvy and know how to build your own I highly recommend using Pingdom. Save yourself the future grief and lost income. Price aside, peace of mind is what you‘re really paying for.
When it comes to ad and landing optimization, there really are lots of things to optimize.
- Your ads
- Your landing pages
- Your headline
- Your hero shot (image)
- Your angle
- Your Call to Action (CTA)
- Your color scheme (is your ad congruent with the traffic source? Is your landing page congruent with the ad or the advertiser page?)
- Font sizes, fonts, static or animated ad etc.
I recommend using animated ads (not flashy, just something that moves) when given the option because we’re hardwired to detect movement. This is a survival mechanism we’ve had early on to detect danger. If it’s too flashy, it’s can have the opposite effect of what you’re going for.
Test. Everything. You should be testing your ads against each other to see which outperforms the other. When testing, you want to only be testing one element at a time so you can pinpoint what’s effective and what’s not. Ie -> Send equal amounts of traffic (via your ad server) to three ads rotating in the same spot. They are the exact same except for the headline which you have given each a different color. All things being equal, after some time, you’ll see which color the demographic prefers. Do this kind of testing (one element at a time) to optimize your ads and increase conversion rates.
You can also test out angles.
What’s an angle? Since our example offer is the “Ryan Harper weight loss program” we could have two different angles to see which one is the preferred one. Two angles could be…
- Summers fast approaching. Guaranteed beach body in 30 days.
- Heart attacks rates increase in 2017. See if you’re at risk…
In the first angle, I’m taking the standpoint of losing weight to have that sexy beach body you see billboards and commercials shoving down our throats all the time. 😛
In the second, I take a darker more ominous approach by getting one to think about the possibility of having a heart attack unless they lose weight.
Both angles, I believe, are effective but it’s not what I think. The traffic source will be able to tell me what it prefers via the click through and conversion rates. Then I continue to further optimize the winning one.
When should you optimize? Good question. It really comes down to your data being statistically significant. Take a coin toss for example. If I flip a quarter 2 times in the air and it lands on heads each time…am I to assume that the next 98 times it will also land on heads? No. Given enough flips, the rate of heads and tales will equal out over time. Just like it would be foolish to assume 2 coin flips landing on heads means that the coin flipped 98 more times will also land on heads, it’s also foolish to assume after a few days worth of data will give you all the data you need to intelligently optimize your ads and landers.
Honestly, I’d say after about a week of advertising on even delivery, your information should be significant enough to start testing out ad elements and variables against each other. The reason why is because some months, weeks, days and times of the day, traffic will react differently. You want significant data which I would say is at least a weeks worth of data before changing anything.
You should be split testing your ads, split testing your landing pages, split testing offers. Testing the offer against other offers in the same vertical is the most important part. If the offer sucks, the rest of your funnel could be BOSS and it still go down like the titanic. Additionally, you should also be split testing affiliate networks. Why? Because some offers may perform differently on different networks.
Think you found a winner after split testing for two weeks? Keep testing. Sometimes the difference between a $300.00 /day campaign and a $3,000.00 /day campaign can be just one small tweak.
Regarding aalls to action, don’t make your CTA’s weak by saying “Subscribe!” or “Join Now!”. You honestly think people like the process of “subscribing” or “joining anything”? Think benefits. What’s in it for the prospect? If you want them to subscribe, try making a stronger call to action like -> “Get Exclusive Tips Now!” or “Browse Local Singles Now” (for the dating vertical). Always be thinking from the mind of the end user.
Also known as “remarketing”. We touched on this briefly in the traffic source section. So what is retargeting? Ever visit a website when you were thinking about purchasing a product and for whatever reason abandon your shopping cart and leave the site. Maybe you got distracted, maybe you just changed your mind. Did you happen to notice that when you visited other sites, advertisements for that site you JUST left seemed to be appearing various other sites you’d visit? Some of the ads possibly even showing you the very product which you abandoned. How is this possible and why is this being done? This is a very effecting method of marketing called retargeting.
Retargeting takes full advantage of what’s known in advertising as “effective frequency”. Basically, effective frequency states that a user must be exposed to a particular brand, product or service X number of times for the person to become “aware” of it. Makes perfect sense and it’s exactly why commercials tend to repeat the same commercial over and over again. We’re exposed to hundreds, if not thousands of ads every single day. We’ve become blind to most of them as a way of only allowing “important” information to make its way into the forefront of our minds.
According to Invespcro.com, “46% of search engine marketing professionals believe retargeting is the most underused online marketing technology. The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.” Some sources, such as WordStream, place retargeted ad click-through percentages anywhere from 1 – 9%.
Woah. Think about that. That means that the amount of conversion you’re currently getting could MULTIPLY BY TEN TIMES if. You. Just. Retarget. If you’re not retargeting, you’re leaving 90% of the potential money you could be earning on the table.
Here’s a bitch slap of truth. As an affiliate marketer partnering users with solutions that solve their needs, you aren’t building any real lasting assets. The value of that conversion is only as good as the lead value. So how do you build real assets in this game? That involves personal branding. No, you shouldn’t be slapping personal sign up forms on your landing pages…that’s just confusing to your traffic, especially if they’re seeing ANOTHER sign up form on the offer page when they leave your lander. Not to mention, when you start sending them email this way…they have no fucking clue who you are. Do not. I repeat. Do not, do this.
Imagine a scenario in which you had 20,000 email subscribers and a 20% open rate for every email you sent out.
That’s literally the equivalent of you walking out onto a stage and speaking before 4,000 eager and attentive people, sitting on the edge of their seats, hanging onto every word you speak as if it was audible gold.
Having an email list is a part of building out your personal brand. Don’t hide behind a mask online. Who you are speaks volumes and you can create that. This is when we really get into the “DOMINATING” aspect of the equation I mentioned before.
Imitate -> Innovate -> DOMINATE
Just like in world of basketball, there’s Michael Jordan and everybody else, in your vertical or industry, you want to be the “Michael Jordan” people look to. Do you have to? Absolutely not. If you’re making serious bank and you want to remain faceless and nameless, that’s A-OK! There’s absolutely nothing wrong with that. However, if you want to really carve out your piece of the universe and dominate your industry, you’re going to have to come from behind that mask eventually. Trust me, a lot of people are lost online and are just looking for real answers to their solutions and you can be that person they look to first.
Imagine coming out with an app of your own that simplifies a particular process in affiliate marketing. Imagine setting a monthly price for it of say…$19.99. Now you want to share it with your email audience which you’ve been building up and out so you blast it to your list announcing it’s launch.
In what took only seconds, Paypal notifications are skyrocketing into the double digits of people buying your app. After 24 full hours pass, over 1,300 people bought your app. That’s $25,987.00 in one day.
Not app savvy? Neither am I. Exchange the word “app” for e-book, or physical book. Don’t like books? Then consider creating a membership forum where people have exclusive access to you. There are many ways you can brand yourself as an authority figure that can in turn help you build out lasting assets.
Granted I illustrated a fictional scenario with made up numbers, it’s something that many affiliate marketers have done -> using their affiliate marketing profits to build out companies, apps and brick and mortar businesses.
If being asked to come speak in front of large crowds all over the world, doing interviews, writing books that sell like drugs and being the “go to person” in your industry appeals to you, then you should seriously considering branding yourself now. It’s best to start now then decide to do it later.
Most email serving platforms such as Aweber, Getresponse, iContact etc. cost anywhere from $15 – $20+ a month. While they’re great email marketing solutions, I’ve found the best to be MailChimp. Not only can you get started with MailChimp for free for free (until you have 2000+ subscribers on your list), but it’s also user friendly and can also integrates seamlessly into your facebook and twitter accounts.
I’m not a businessman, I’m a business, man.Jay Z
Connecting the Dots
- Get a Virtual Private Server
- Join a CPA Network
- Pick an offer (get your unique offer link)
- Perform thorough demographic and competitor spy research
- Create your own ads and landing pages influenced by your research (at a bare minimum, create your own ads. NEVER USE THE ADVERTISERS ADS. You can outsource your landing pages using templates on AdsBridge but always create or get customized ads.
- Upload your ads to an ad server
- Get a tracker
- Plug your offer link into your tracker and then plug your tracker link into your ad server (along with your ads)
- Put retargeting pixels on your landing pages (retargeted ads should go directly to your unique offer page URL, NOT back to your landing page.)
- Setup server monitoring
- Prepare to test out 3 – 5 offers (within the same vertical) first by direct linking from your ad to the offer page. After some statistical significant data is returned, then decide on which offer to keep and introduce landing pages.
- Once all the pieces of your funnel are in place, launch by placing your ad on the traffic source(s)
- Analyze data carefully (it’s a skill that improves the more you do it) and watch your numbers carefully. Once you have statistically significant data, optimize the winning offer, ads and landing pages. Start forming your own methods and hierarchy of optimization at this time by rigorous testing.
- Scale out your campaigns. Covered later. 😉
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